Notes
Things we've worked out, written down.
Mostly technical, occasionally commercial. Written by the people who did the work, which is why some of it is more specific than a marketing page would be.
The long one
How we work, written down
The method, the research behind each phase, and the places where the evidence is thin. Ungated, no email.
Read it →Building a first product · Carsten Pfisterer · 16 May 2026 · 7 min read
What a technical cofounder actually decides
Eight recurring decisions. Four of them you can hold yourself.
Building a first product · Carsten Pfisterer · 23 May 2026 · 6 min read
Three ways to get the technical half
Equity, an agency, or a rented team. Each fails differently.
Building a first product · Ilyes Ali Jeridi · 30 May 2026 · 6 min read
What goes in version one
The smallest thing that lets one real person finish the job, badly.
No one technical · Carsten Pfisterer · 6 Jun 2026 · 7 min read
How to judge a technical proposal
Six questions. You don't need to understand the answers technically.
No one technical · Mohamed Amine Abbassi · 13 Jun 2026 · 8 min read
It broke and it didn't tell anyone
Why DIY automations report success after they've stopped working.
No one technical · Ilyes Ali Jeridi · 20 Jun 2026 · 6 min read
Configure, build, or both
A decision tree, and the cases where off-the-shelf wins outright.
A team with a gap · Ilyes Ali Jeridi · 27 Jun 2026 · 9 min read
What we mean by production
Fourteen agents in parallel, and the six things that break first.
A team with a gap · Mohamed Amine Abbassi · 4 Jul 2026 · 8 min read
The Stripe subscription lifecycle
It gets scoped as checkout plus cancel. The work is everywhere else.
A team with a gap · Carsten Pfisterer · 11 Jul 2026 · 6 min read
When to rent the angle instead of hiring
Hire when it's permanent. Rent when it's real but partial.
Extra hands · Carsten Pfisterer · 18 Jul 2026 · 5 min read
What we put in writing before we work under your brand
Four terms, before anyone asks for them.
Extra hands · Mohamed Amine Abbassi · 25 Jul 2026 · 6 min read
Onboarding a subcontract engineer in three days
Prepare four things. Skip two. Most of the delay is avoidable.
Extra hands · Carsten Pfisterer · 1 Aug 2026 · 6 min read
The arithmetic of a peak you can't hire for
Three routes, and the number that actually decides between them.